SIMEST, the company that with SACE forms the export and internationalisation hub of the CDP Group, has invested 0.6 million of euros in Paypermoon Italia, a Milan-based film and television production company that specialises in TV fiction.
Resources will be invested in new opportunities in the audiovisual industry worldwide, a market that thanks to the involvement of international digital on-demand players, such as Netflix, Amazon, Apple and Google, is constantly evolving.
Founded in 2001, until now Paypermoon has mainly worked for Italy's national public broadcasting company, RAI. After consolidating its position on the Italian market, thanks to a series of successful TV productions for RAI, such as Raccontami and Questo nostro amore, Paypermoon now aims at producing content managed by prestigious authors, with the intention of targeting foreign markets.
With this strategy in mind, Paypermoon is currently developing a number of international projects with the main Italian broadcasters, RAI, SKY and Mediaset, that also target the market of important international players, including the new platforms, which are investing significant amounts in content production.
With its projects, Paypermoon wants to contribute to promoting Italian fiction, which is experiencing a positive moment.
In 2016, it recorded profits of approximately 9.8 million euros.
Contact details for the media:
SIMEST | Press Office
Tel: +39 06 68635.777
Free Phone 800 269 264
SIMEST is part of the CDP Group, 76% controlled by SACE and invested in by leading Italian banks and business associations. SIMEST and SACE form the export and internationalization hub of the CDP Group, which offers all the financial instruments to support Italian companies interested in competing and expanding internationally. In particular, SIMEST supports companies throughout their entire international development process, providing soft loans for internationalisation, export credit support and equity investments.